The song and music video, conceived by my talented activist great friend Miss Lauren Larken, criticizes the veil between a person being truly personal and a technical support acting personal for your services, while suggests that a corporate love is perhaps possible as well as we break our preconceptions and let our imagination go wild.
The kids staged a few improv dances inside and outside Apple Stores around Manhattan a couple weeks ago. I was in the dance, too, making fun of the Apple products that I love and hate, while handing out heart-shaped balloons that resemble their oh-so-glorious logo.
The video was released on Valentines’ Day, and a few performances followed.
On the back side of the project, I also designed the animation for the opening and the karaoke session. Everything was done in Adobe AfterEffects and Illustrator, the same tool I used for the over-the-top Trillian Astra preview movie. (Watch it over and over again while it’s still up!)
Faking the space with some simple polar distortion. Well, not so good.
Simple 3D layers and motion paths were used, plus a few custom space-y background effects inspired by tutorials of Andrew Kramer. His tutorials are intuitive and helpful, and I would recommend everyone to watch them if you are interested in animation effects more advanced than Flash.
“Subtle arrogance” through font weight: Notice how there is hardly a U, there is only i.
Imitating Apple is always educational, as you learn how to restrain yourself from using way to many effects while giving the products a nice professional finish. Just having a few pixels or centimeters off will ruin your composition, while picking the wrong highlights and shadows will end up looking like a fake. However, make sure you don’t end up ripping off the whole design!