There were two major tech sites on the Internet in the Blogging Age: Engadget and Gizmodo. To satisfy their readers’ neverending lust for gadgets, they chase after new releases like paparazzi. To entice their readers, they introduced humor, and later wit. And when the readers become bored by wit, they introduced sh*t-talking, to harmonize with the anonymous comments that were as disrespectful. When even sh*t-talking is not enough, they introduce rumors, false rumors, biased reviews, and disposable reviews that did not even bother using the product fully but focus fully on the joy of bashing. And last of all, photos of girls to make you think you are reading Maxim Magazine.
Of course, there is a limit of how much of these “humors” an average reader can take. Therefore, occasionally, when the editors realize that their readership is falling, they would clean up their act a little bit and do some better reporting.
However, as their readership increase again, the quality of articles decline.
I found myself switching back and forth between these two sites back in the days. The switch is now over. I doubt I want to read either of the sites. There are much more interesting topics to be obsessive about, and there are a lot more other sites that would be willing to spend the time to give unbiased and insightful reviews of gadgets.
To illustrate the last two paragraphs, here is a graph I drew up:
